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PubMed Publications| Keyword search (4,163 papers available) |  |
"5P model" Keyword-tagged Publications:
| Title | Authors | PubMed ID | |
|---|---|---|---|
| 1 | On the role of scarcity in marketing: Identifying research opportunities across the 5Ps | Roux C; Goldsmith K; Cannon C; | 37359269 JMSB |
| Title: | On the role of scarcity in marketing: Identifying research opportunities across the 5Ps | ||||
| Authors: | Roux C, Goldsmith K, Cannon C | ||||
| Link: | https://pubmed.ncbi.nlm.nih.gov/37359269/ | ||||
| DOI: | 10.1007/s11747-023-00956-0 | ||||
| Publication: | Journal of the Academy of Marketing Science | ||||
| Keywords: | 5P model; Marketing mix; Research opportunities; Scarcity; | ||||
| PMID: | 37359269 | Category: | Date Added: | 2023-06-26 | |
| Dept Affiliation: |
JMSB
1 John Molson School of Business, Concordia University, 1450 Rue Guy, Montreal, QC H3H 0A1 Canada. 2 Owen School of Management, Vanderbilt University, 401 21st Ave S, Nashville, TN 37203 USA. 3 Shidler College of Business, University of Hawai'i at Manoa, 2404 Maile Way, Honolulu, HI 96822 USA. |
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Description: |
No abstract available |
