| Keyword search (4,163 papers available) | ![]() |
"5P model" Keyword-tagged Publications:
| Title | Authors | PubMed ID | |
|---|---|---|---|
| 1 | On the role of scarcity in marketing: Identifying research opportunities across the 5Ps | Roux C; Goldsmith K; Cannon C; | 37359269 JMSB |
| Keyword search (4,163 papers available) | ![]() |
| Title | Authors | PubMed ID | |
|---|---|---|---|
| 1 | On the role of scarcity in marketing: Identifying research opportunities across the 5Ps | Roux C; Goldsmith K; Cannon C; | 37359269 JMSB |