1 Owen Graduate School of Management, Vanderbilt University, 401 21st Ave S., Nashville, TN, 37203, United States. Electronic address: kelly.goldsmith@vanderbilt.edu.
2 John Molson School of Business, Concordia University, 1450 Rue Guy, Montréal, QC H3H 0A1, Canada.
3 Shidler College of Business, University of Hawai'i at Manoa, 2404 Maile Way, Honolulu, HI, 96822, United States.

People generally respond to resource scarcity through one of two pathways: scarcity-reduction or control-restoration. We draw from recent work on the solidity (versus liquidity) of consumption opportunities to offer a new lens through which to view how the two pathways that follow from resource scarcity relate to object attachment. In this review, we discuss when each pathway predicts stronger (versus weaker) object attachment. We also offer several open questions for when resource scarcity might prompt consumers to forgo the security afforded by stronger attachments for the flexibility afforded by weaker attachments.