Author(s): Roux C; Goldsmith K; Cannon C;

No abstract available

Article GUID: 37359269

Author(s): Goldsmith K; Roux C; Tezer A; Cannon C;

In this article, we review research on the discrepancy between consumers' high self-reported interest in sustainable products and these products' poor performance in the marketplace. We offer theoretically derived reasons for why framing sustainable products as "win-wins" (i.e., offering benefits to the self and to the greater good) might present ...

Article GUID: 35429922

Author(s): Sucapane D; Roux C; Sobol K;

While consumers have been increasingly trying to reduce their meat consumption due to rising concerns about its impact on their health and the environment, many still find animal-based foods more attractive than plant-based foods, thus hindering their adoption. Could marketing cues such as product descriptors and packaging colors help make these products ...

Article GUID: 34242733

Author(s): Goldsmith K; Roux C; Cannon C;

People generally respond to resource scarcity through one of two pathways: scarcity-reduction or control-restoration. We draw from recent work on the solidity (versus liquidity) of consumption opportunities to offer a new lens through which to view how the two pathways that follow from resource scarcity relate to object attachment. In this review, we disc ...

Article GUID: 32801105