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Platform capitalisms and platform cultures

Author(s): Steinberg M; Zhang L; Mukherjee R;

This article argues for a pluralization of the "platform capitalism" framework, suggesting we should think instead in terms of "platform capitalisms." This pluralization opens the way to a better account of how platforms work in different geocultural contexts, with our focus being on China, India and Japan. The article first outlines several roles the sta ...

Article GUID: 39759402


The Magical Work of Brand Futurity: The Mythmaking of Disney

Author(s): Jake Pitre

The Walt Disney Company has maintained an aggressive approach to brand management for nearly a century. With the acquisition of a number of highly reputable companies, this aggression has become unignorable within the media industry. At the same time, Disney has embraced digital expansionism, culminating with the launch of its own on-demand streaming serv ...

Article GUID: 37560617


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